Often when speaking to a business owner there is a lot of focus on new and shiny marketing activities (don’t get me wrong this sort of thinking is great) but most of you are leaving a fortune on the table by not maximising what…
Make Your Business Work… So You Don’t Have To…. As a business owner, you likely embarked on your entrepreneurial journey with the aim of building a brighter future for yourself and your family. You excel in what you do. Perhaps at some point, you felt…
5 Lessons in Sales Every Business Owner Should Know. Lesson 1 – Have Multiple Stages To excel in sales, employing multiple stages is essential. Think of selling as baking a cake: it requires precision and careful steps. While you could opt for the quick microwave…
“Why the Best Business Coaches Aren’t Necessarily Successful Business Owners” When you’re seeking business coaching, it’s not uncommon to encounter skeptics who say, “If you were so good at business, you would be doing it yourself.” While this statement may sound compelling on the surface,…
Do you have a USP within your business? And if so, are do your customers aware of it? Having a unique selling point or unique selling proposition (USP) is what makes you different and what allows you to stand out in a crowded marketing place.…
