Most people think personal branding is about followers, likes, or being “seen.” But the real power comes when your brand reflects who you are, not just what you do. When it’s rooted in purpose, it creates alignment. When you find your flow, you operate from…
Your Marketing Isn’t About You. It’s About Your Customers and building a brand people actually care about. When you look at the businesses that really stand out, it’s not because they shout the loudest or have the biggest ad budget. It’s because people feel something…
be Let’s cut to the chase. Social media can feel like a black hole. You spend ages writing a post, hit publish, and… nothing. Maybe a like from your mum and a random bot. Meanwhile, your competitors seem to rack up comments, shares, and…
My thoughts about coaching… In the dynamic world of business, staying ahead of the curve is no longer a luxury; it’s a necessity. The landscape is evolving at an unprecedented pace, with increased competition, younger and more ambitious entrepreneurs, and rapidly advancing technology. In this…
In the realm of marketing, understanding the distinction between branding and advertising is essential. Today, I’ll share my take on this topic, drawing inspiration from Seth Godin’s insights while tailoring it for businesses, particularly small to medium-sized enterprises (SMEs). Advertising: Measurable Marketing Advertising is the…
