The Power’s Already in Your Pocket Most of us check our phones before we’ve even had our first sip of coffee. But what if that little screen could do more than scroll through emails and social updates? What if it became the most powerful sales…
Your Marketing Isn’t About You. It’s About Your Customers and building a brand people actually care about. When you look at the businesses that really stand out, it’s not because they shout the loudest or have the biggest ad budget. It’s because people feel something…
I’ve lost count of how many business owners tell me they give “great customer service” just because they’re friendly, deliver what was ordered, and send a quick thank-you. That’s not service, that’s the bare minimum. Customers don’t stick around because you did what they paid…
Most business owners dread networking. The thought of walking into a room full of strangers, armed with business cards, is daunting isn’t it? When you leave you just hope that someone actually remembers your name. In fact, real networking has nothing to do with…
be Let’s cut to the chase. Social media can feel like a black hole. You spend ages writing a post, hit publish, and… nothing. Maybe a like from your mum and a random bot. Meanwhile, your competitors seem to rack up comments, shares, and…
You launched, hustled, and survived. But now the very tactics that got you off the ground are starting to hold you back. Sales have hit a wall. Your team’s already running at full speed… yet the money in the bank isn’t moving up. This isn’t…
AI isn’t just the next big thing… It’s already changing how smart business owners save time, cut costs, and make better decisions. The question is: Are you using it, or falling behind? Let’s get one thing straight: AI won’t replace you. But it will replace…
Too many business owners fall into the trap of thinking the solution to low sales is simply “more leads.” So they throw money at paid ads, ramp up cold calls, blast emails, and do whatever it takes to fill the funnel. But more often than…
In the fast-paced, often overwhelming world of entrepreneurship, growing your business can feel like the ultimate goal—until the stress, long hours, and constant demands start to take a toll. We’ve all heard the stories of business owners who burn out, watching their personal life crumble…
In the fast-paced world of entrepreneurship, one of the most common challenges businesses face is the feast and famine cycle. This cycle, characterised by fluctuating periods of high sales activity followed by a downturn in sales activity to focus on delivering the work you have…
Often when speaking to a business owner there is a lot of focus on new and shiny marketing activities (don’t get me wrong this sort of thinking is great) but most of you are leaving a fortune on the table by not maximising what…
In the realm of marketing, understanding the distinction between branding and advertising is essential. Today, I’ll share my take on this topic, drawing inspiration from Seth Godin’s insights while tailoring it for businesses, particularly small to medium-sized enterprises (SMEs). Advertising: Measurable Marketing Advertising is the…
