Tag Archives: vision

In the realm of marketing, understanding the distinction between branding and advertising is essential. Today, I’ll share my take on this topic, drawing inspiration from Seth Godin’s insights while tailoring it for businesses, particularly small to medium-sized enterprises (SMEs).  Advertising: Measurable Marketing Advertising is the…

Stressed vs Passionate Business Owner We all know someone who works long hours, is committed to their work, and finds great joy in what they do. The people we label passionate. We also know people that work late, are fully committed to what they do,…