The Key to Profits for Your Online Business In the ever-evolving landscape of digital marketing, Return on Ad Spend (ROAS) is a metric that has taken centre stage. But, is it truly the golden goose it’s cracked up to be? In this blog post, we’ll…
I constantly remind and coach my clients about the importance of knowing their numbers. It is fundamentally the most important measure in your business. Knowing your numbers is the only way to make objective business decisions. If you don’t know your numbers, how can you…
We often hear the statement that turnover is vanity and that profit is sanity. So where does that leave cash? If profit is a theory, then cash is a fact – it is the truth of a business, because without it, a business or any…
