In the realm of marketing, understanding the distinction between branding and advertising is essential. Today, I’ll share my take on this topic, drawing inspiration from Seth Godin’s insights while tailoring it for businesses, particularly small to medium-sized enterprises (SMEs). Advertising: Measurable Marketing Advertising is the…
The Key to Profits for Your Online Business In the ever-evolving landscape of digital marketing, Return on Ad Spend (ROAS) is a metric that has taken centre stage. But, is it truly the golden goose it’s cracked up to be? In this blog post, we’ll…
Do you have a USP within your business? And if so, are do your customers aware of it? Having a unique selling point or unique selling proposition (USP) is what makes you different and what allows you to stand out in a crowded marketing place.…
Discounting Pricing Strategy Putting it bluntly, as a small business, if you live by price you will die by price. There are lots of companies out there that are cheaper than you and who have a strong discounting pricing strategy to get customers to buy…
